Amplify The Black Effect
Harness the power of Black consumer influence on total market buying behavior.
HOW IT WORKS
Taking Your Business to
the Next Level
Allocate
optimal investments toward dedicated marketing campaigns targeting Black audience.
Anticipate
returns across multiple scenarios based on strategic approach.
Analyze
pre and post campaign performance to help inform the next planning cycle.
ABOUT AMPLIFY
Measuring the Effect of Influence
Did you know that while Black consumers represent $1.8T in buying power, only 2% of all advertising dollars are spent on reaching them?
Let us tell you why ignoring Black consumers is a problem.
From music, sports and fashion to goods & services, Black consumers dictate what's "cool", and the effect of Black opinion influences mainstream consumer behavior globally.
What if you could harness the power of the “Black Effect” to increase returns for your brand?
There currently is no budget allocation tool available to marketers that helps them quantify the potential increase in returns to be had by tapping into the influence of Black culture and opinion. So, we'd like to introduce:
“AMPLIFY.”
The tool would enable marketers to justify right size funding of dedicated and insightful marketing strategies and campaigns towards Black consumers that could help grow share across ALL consumer segments.
Are you ready to feel the Black Effect?
